0:11
hello crocheters and probably some
0:14
knitts are going to be watching this
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video So I was working on another yarn
0:19
review video and when I was trying to
0:23
figure a couple of details out that I
0:26
wanted to express in the video I saw an
0:29
actual news article about Michael's
0:32
acquiring Jo-Ann's intellectual property
0:35
Now I did know about this but I did not
0:37
know what this would look like for us as
0:41
crocheters and knitts because Michael's
0:45
yarn selection has not been great I
0:48
don't know what it's like where you are
0:50
but I'm in a big city and the four
0:52
within a reasonable distance of me The
0:55
yarn I don't even go in there to be
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honest unless I'm getting some Karen
0:59
Cakes yarn The actual shelves are
1:03
usually quite bare They have one aisle
1:05
dedicated to yarn maybe one and a half
1:08
depending on the location And even then
1:10
the bins are generally 60 to
1:13
70% empty I will see big boxes in the
1:17
center of the aisles of the Cararen
1:19
cakes which is fine but it's not my
1:22
go-to place to get yarn And with Joan
1:25
closing of course so many of us are
1:27
pretty gutted about it if we did rely on
1:30
them for local yarns So what this
1:32
article is saying specifically from the
1:35
Michael's newsroom I will link it but I
1:38
also want to read over it with you They
1:40
will be releasing over 60 new loops and
1:44
threads offerings So that's their kind
1:46
of private label yarn in stores and
1:49
online starting this month And I'm
1:51
reading this to you early June 2025
1:55
They will be introducing new and
1:57
expanding national brand collections
1:59
from RedArt Bernat and Lion Brand Now I
2:04
mean this summer this season They will
2:06
be expanding best-selling Emarroomi kits
2:10
with 12 plus new seasonal offerings
2:13
launching this holiday season So that
2:16
could be really fun and welcoming
2:19
beloved Jo-Anne brands including Big
2:21
Twist Value Plus Big Twist Twinkle Big
2:25
Twist Posh and Big Twist Baby Bear which
2:29
are now being developed as part of
2:31
Michael's portfolio of brands and will
2:34
be available in stores and online later
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year Now they are claiming they will be
2:41
expanding the yarn section by 25%
2:46
Hopefully they'll be hiring some people
2:48
to keep these sections stocked for us
2:50
because they are seeing an increasing
2:52
demand for this So uh we'll see how that
2:56
works out Let me know how your Michaels
2:57
is and if you think they have room for
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this if you're excited about it if you
3:01
have a good selection currently at your
3:04
Michaels I don't know if they're all the
3:05
same but where I'm at it's not good
